The latest trends in the home appliance industry in 2025

1. Technological innovation and intelligent upgrade

AI and IoT integration: More and more small appliance brands are integrating artificial intelligence and IoT technologies into their products. For example, smart kitchen appliances can be remotely operated through voice control and mobile phone APP, and can automatically adjust the cooking mode according to the user's eating habits.

Health function enhancement: Driven by health awareness, the health functions of small appliances are constantly upgraded. For example, air purifiers have added bio-enzyme filter technology, which can remove viruses and bacteria more efficiently; smart water dispensers have water quality monitoring and automatic heating functions to ensure that users can drink healthy water at any time.

2. The rise of emerging categories

Outdoor camping small appliances: With the rise of camping culture, the outdoor small appliance market has grown rapidly. Products such as portable electric ovens, outdoor refrigerators, and solar rechargeable lamps are popular with consumers.

Pet care small appliances: The prosperity of the pet economy has driven the development of related small appliances. For example, pet smart feeders, pet hair cleaners, pet dryers and other products continue to emerge to meet the needs of pet owners.

3. Environmental protection and sustainable development

Energy-saving products are gaining attention: Consumers are paying more and more attention to environmentally friendly products, and small home appliance companies are launching energy-saving products. For example, energy-saving vacuum cleaners, low-energy rice cookers and other products are popular in the market.

Application of recyclable materials: Some brands have begun to use recyclable materials in the production of small home appliances to reduce the impact on the environment. At the same time, some companies have also launched product recycling plans to encourage consumers to recycle old products.

4. Market dynamics and competitive landscape

The rise of emerging brands: Some emerging small home appliance brands have risen rapidly through innovative design and social media marketing. For example, some brands focusing on portable small home appliances have gained a lot of attention from young consumers through platforms such as Douyin and Xiaohongshu.

Transformation of traditional brands: Traditional small home appliance giants are also accelerating their transformation, adapting to market changes by acquiring emerging brands or launching new product lines. For example, brands such as Midea and Joyoung have increased their investment in intelligence and health, and launched a series of high-end products.

5. Industry exhibitions and cooperation

CES 2025: At the CES in January 2025, the small appliance sector showcased many innovative products, including smart kitchen robots and wearable health monitoring devices, which attracted global attention.

Corporate cooperation and alliances: Some small appliance companies have cooperated with other technology companies or e-commerce platforms. For example, Xiaomi and Midea have cooperated to launch smart home kits, which improve user experience by integrating the advantages of both parties.

6. Policy and market environment

Green appliance subsidy policy: Some local governments have introduced green appliance subsidy policies to encourage consumers to buy energy-saving and environmentally friendly small appliances, which further promoted market demand.

Export market growth: With the recovery of the global economy, the export market of small appliances has also shown a growth trend. China's small appliance brands have performed strongly in markets such as Southeast Asia and Europe, and export volumes have continued to rise.